Michelle

Michelle McLaughlin

A versatile marketing and retail executive, Michelle McLaughlin has a strong track record of success in the areas of strategy, partnerships, retail development, and brand extension. With over 20 years of experience, McLaughlin has worked for best-in-class companies including; The Licensing Company, Nickelodeon, Mattel, and Warner Bros.

She has also managed global strategy, marketing, channel marketing, partnerships or licensing for brands including; Scooby-Doo, SpongeBob SquarePants, Dora The Explorer, Blue’s Clues, Jeep, Coca-Cola, Lysol, Veet, Hershey’s, Barbie, Welch’s, GE, Burger King and more.

Most recently Michelle held executive positions at The Licensing Company (TLC) in North America and China, managing all aspects of the business.

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