Representation of a property, brand or technology to leverage power of brand
to increase consumer touch points, trademark protection, and revenue.
BAC is a full-service agency managing a brand from strategy, creative development,
and deal acquisition through marketing and retail sell-in management.
BAC has 20+ years of developing retail strategy, sell-in, and category marketing for the
biggest entertainment and corporate brands in the world. We have worked hard to develop strong relationships with mass market, grocery, drug, value, commerce, and speciality retailers.
We evolve with the market and devise the best way to secure sell-in while driving positive sell-through.
Whether you have a brand, idea, or fully developed piece of content, BAC can connect you
to the decision makers at all major content outlets and negotiate on your behalf.
BAC as a broad range of consultancy and strategic services including:
• Licensing Strategy Development
• Retail Development & Marketing
• Product Launch Strategy
• International Strategy and Marketing Direction
• International JV
• Analysis of Content for Commercial Success